To keep market share amid the sugar wars, Dr. Pepper and Pepsi are looking outside of soda. Both carbonation companies announced Tuesday that they are acquiring alternative drink makers: Dr. Pepper is acquiring Bai Brands, and Pepsi is getting KeVita.
Beyond Bubbles: Dr. Pepper And Pepsi Spend Big To Diversify Outside Of Soda
Forbes - 22 Nov 2016 18:50
To keep market share amid the sugar wars, Dr. Pepper and Pepsi are looking outside of soda. Both carbonation companies announced Tuesday that they are acquiring alternative drink makers: Dr. Pepper is acquiring Bai Brands, and Pepsi is getting KeVita.
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